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Understanding Business Media

June 27, 2016 @ 5:30 pm - 7:30 pm


Understanding Business Media with Hartford Business Journal Editor Greg Bordonaro, Public Relations Strategist Jason Simms, and Sujata Srinivasan, an independent journalist who has previously served as the editor of the Connecticut Business Magazine. A workshop to help entrepreneurs learn how and when to connect with the business press.



Greg Bordonaro is the editor of the Hartford Business Journal. He joined the editorial team in May 2008 after graduating from the University of Connecticut with a degree in journalism and history. Greg has been recognized for his writing and reporting by the Alliance of Area Business Publications as well as the Connecticut Society of Professional Journalists. He lives in West Hartford and is enrolled in the University of Hartford’s part-time MBA program.


Sujata Srinivasan is an independent journalist with nearly 20 years of reporting, writing and editing experience at television, radio, print and online news organizations. She previously served as the editor of Connecticut Business Magazine, where she assigned and edited award-winning reporting; a contributing editor at the Connecticut Economic Resource Center Inc., senior financial editor at Ness Technologies for the Chicago investment consortium Thomas White International, where she trained and developed a team of financial analysts; and correspondent and interim chief of bureau at CNBC India-TV 18. She was the founding editor of the ethnic newspaper CT Indian Life, and is a volunteer editor for the Stamford nonprofit World on Stage.

Her work has aired extensively on WNPR, where her reporting earned her five awards from the Society of Professional Journalists. She was a U.S. correspondent for the Indian edition of Forbes and her writing has appeared in Forbes.com, the Hartford Courant (she writes about small business and entrepreneurship), Hartford Magazine, Hartford Business Journal, Houston Chronicle’s Chron.com, and Patch (business columnist). Prior to that, she was a beat reporter for the Economic Times, India’s largest English-language business daily, and a contributor to Business India, the Business Line and the Hindu – national publications in India, and the North American edition of the Indian Express. Formerly a visiting adjunct instructor in economics at Saint Joseph College, Hartford. She has a bachelor’s in Business Administration from the University of Madras in Chennai, a one-year post-graduate diploma (distinction) in Journalism from the Times School of Journalism in New Delhi; and a M.A. in Economics from Trinity College, Hartford. She received a Jon Davidoff Journalism Scholarship to the Wesleyan Writers Conference, a seminar fellowship from George Mason University, and the Wharton Seminar for Business Journalists.

Sujata is a contributor to Innovating Women: The Changing Face of Technology (Diversion Books, 2014). An avid Twain fan, she is the author of Mark Twain: An Audio Biography for Kids (Allegro Corp., 2009).


Jason Simms, along with his team at Simms PR, helps organizations with great stories connect with local, regional, national, and international media. His clients have appeared in Reuters, The Wall St Journal, New York Times, Buzzfeed, China Daily, and many other outlets.

Prior to founding his public relations firm in Deep River, CT, Jason was an independent journalist in Connecticut and Portland, Oregon, writing for the Hartford Courant, Spin, the Oregonian, Oregon Public Broadcasting, Portland Monthly, and more. He also worked as communications director for education technology startup Versation where he produced interviews with professional and Olympic athletes, celebrities, and well-known entrepreneurs which were syndicated by a variety of media.


June 27, 2016
5:30 pm - 7:30 pm
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reSET COVID-19 Update: reSET is open for Coworking, but our staff is working remotely, accessible via email or phone. All events have been cancelled through April 30. Impact Accelerator, Food Incubator, and Student Incubators have moved to a virtual learning environment. More detailed information on reSET’s COVID-19 policies and resources for small businesses here.