PROGRAMS

Measure What Matters

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MEASURE WHAT MATTERS

About the Program

Measure What Matters (MWM) is for business leaders who want to measure, improve, and tell your impact story without costing you your bottom line.


Do you have an intention to do good, but are looking for ways to clarify your impact? MWM will help you identify your impact, using quantitative metrics and qualitative storytelling to define your brand narrative. Frameworks such as the B Corp Assessment will be presented, but are not required. MWM provides guidance, expertise, and accountability to entrepreneurs building sustainable businesses.


At reSET, we are committed to providing greater resources and accountability to our network of entrepreneurs who are forging a new path for sustainable business in Connecticut. Whether you are interested in how best to measure your business' social impact, or you are exploring becoming a certified B Corp, MWM provides business accountability, strategic support, and coaching in one program with like-minded peers.

Program Dates & Cost

Measure What Matters will be offered for 4 weeks from 12pm-1pm EDT on Zoom on Wednesdays: May 3, 10, 17 & 24.  Your program fee also includes a 1-on-1 coaching session to be scheduled with the facilitator.


Program Fee: $249.

Reserve your seat at registration with a $50 deposit. Payment plan and financial assistance options are available.

What are the benefits?

This virtual, 4-week course provides you with accountability, strategic support, and coaching to measure, improve, and tell your impact story without costing you your bottom line. During this course you will:

  • Strategize your company’s impact goals
  • Identify metrics that will indicate how your company is reaching those goals
  • Learn assessment tools & frameworks to integrate sustainability in your company's day to day operations
  • Develop a high-level marketing plan that shares your company’s impact story
  • Engage with like-minded entrepreneurs in the group navigating similar challenges 
  • Position yourself as a leader in sustainability or mission-driven business
  • Attract and retain talent by building a company that delivers on its mission
  • Prioritize next business growth steps in alignment with impact
  • Gain access to recordings and materials
Why is the B Impact Assessment Tool helpful for business owners?

reSET’s Measure What Matters masterclass is inspired by the global movement led by B Lab, who developed the B Impact Assessment to identify, measure, and communicate business impact. In MWM, we will use an abbreviated version of the B Corp assessment. For companies that decide to pursue the official B Corp Certification status (different than a legal benefit corporation), you gain a verified guarantee of transparency and accountability to your audience. Whether you get B certified or not, MWM gives you an important framework to build a better business. Taking an assessment can also push you to build stronger strategies and more formal policies in line with your values. Assessing how your mission, vision, and values shows up in your day-to-day operations is good for your team, your community, and those to whom you provide services or products. 


Who is this class for?

Measure What Matters is designed for the business owner who wants to be a leader in prioritizing purpose alongside profit. This course is recommended for small to medium size businesses that have at least 1 paid employee. The curriculum applies to businesses across a variety of sectors, whether you are a manufacturing company, a finance start-up, a collective farm, or so much more. 


We are all being called on to create the world we want to live in, as current events have shone a bright light on all the things that are not working. For entrepreneurs, there is a chance to build a strong business foundation that prioritizes people, place, and planet. Businesses of the 21st century are being called on to play an integral role in building an inclusive and sustainable economy that works for everyone, and Measure What Matters can help build a path to impact.

Get Started Today

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