Accelerating at reSET

reSET Communications • August 21, 2013

From the Whiteboard – 

Summer’s end is no time to rest at reSET. With theircrowdfunding campaign approaching the final stretch and their second annual Accelerator Program set to launch on September 6, things are only ramping up. The Whiteboard wanted to spread the word.

Recap of reSET and Social Enterprise

As we discussed in our recent post on reSET, social enterprises are businesses that utilize the market to solve social problems. They are self-sustaining, mission-driven, and innovative, with both revenue-generation and societal improvement ingrained in their business plans. At reSET, the mission is to promote, preserve, and protect social enterprise. They do this through a series of programs, including anIncubator and Community Coworking Space, a Social Enterprise Innovation Fund, and anAccelerator Program.

Fundraising Campaign for Social Enterprise Investment Fund

For the entire month of August, reSET is running a crowdfunding campaign atStartSomeGood, a crowdfunding platform for social entrepreneurs. The campaign is to help raise money for reSET’s Social Enterprise Investment Fund (SEIF), established to give loans to ambitious social entrepreneurs in Connecticut. A minimum of ten social enterprises will receive funding from the SEIF annually.

The crowdfunding campaign is part of a larger fundraising campaign for the SEIF. As of the end of July, $77,000 had been raised. The crowdfunding campaign aims to raise $20,000 more. Ultimately, reSET aims to raise $1 million for the SEIF.

The overall fundraising campaign is being sponsored by CTNext, which has given a matching grant to reSET. If reSET raises $400,000, they will get an extra $200,000 from CTNext, effectively increasing each individual contribution by 50%. There is also a group of private donors who have vowed to match funds raised before August 31 dollar-for-dollar, effectively increasing each individual contribution by another 100%.

If you’re interested in supporting reSET and social enterprise generally, we urge you to check out their crowfunding campaign.

reSET Accelerator

September 6 marks the beginning of reSET’s 14-week Accelerator Program for aspiring social entrepreneurs. Classes will meet weekly on Fridays for four hours at reSET’s Incubator and Community Coworking Space, at 99 Pratt Street, Suite 200, in Hartford.

The program is limited to ten participants. It costs $1,025, including all course materials, lunch during program sessions, and three months of coworking space access. Scholarship funding is available. Applications will be accepted until August 31.


The Accelerator Program provides time and space to learn from and work with peers, professionals, and other members of reSET’s growing social enterprise community. Staff and subject area experts, including Bill Kenney of TestmyPitch and Sophie Faris of B Lab, will present on a variety of topics, including developing business models that balance purpose and profit, refining social value propositions, and defining and quantifying social value.

Each participant will spend forty hours of classroom time at reSET’s Incubator and Community Coworking Space learning from featured speakers and entrepreneurs. At the end of the program, participants will have an opportunity to pitch their business plan to a network of professionals, mentors, collaborators, staff, and a community of supporters and accountability partners.

Alumni of the first reSET Accelerator class included Chris Brechlin of Blueprint for a Dream, Charlotte Creech of Combat2Career, Maureen Farmer of The Farmer’s Garden, and Leslie Krumholz of Good Streets, among others. According to reSET, in the past 12 months the organization has helped launch and grow 11 social enterprises. Two of those businesses are working to become regional in scale, and one to go national.

Contact

For information on any of reSET’s programs, contact:

Meryl Willett
Community Builder
Phone: 860-560-9120 ext. 204

MWillett@www.socialenterprisetrust.org

By awalsh • September 29, 2026
Program Supports Early-Stage Retail Businesses with $7,000 in Grants Hartford, CT – Tuesday, September 29, 2026 – Reset, the Connecticut-based entrepreneurial support organization committed to advancing impact-driven businesses, is proud to introduce the ten businesses participating in the sixth cohort of the Floor–Plan Retail Incubator this fall. The program equips local founders with the tools to launch, grow, and thrive in today's retail landscape. Thanks to support from the Connecticut Department of Economic and Community Development, each business completing the program will receive a $700 grant to support their business. Save the date: Focus @ Reset: Retail in Real Time The Incubator will culminate in the Focus @ Reset: Retail in Real Time graduation and pop-up market event on Wednesday, November 18 from 5:30-8:00pm at Southern Connecticut State University in New Haven, where the community can meet these entrepreneurs and experience their products firsthand. Get tickets at https://bit.ly/retail26 with the early bird discount of $5 off tickets purchased before November 1. "This cohort is building businesses that infuse care, heritage, and artistry into every product they make, and we’re excited to develop strong local businesses that invest right back into our communities," said Sarah Blecher, Executive Director of Reset. "This group brings the total number of retail businesses supported through the Retail Incubator to 73 since its launch in 2021." "From Puerto Rican pastries to block prints about collective liberation, this cohort shows how many different paths lead to a meaningful retail business," said Ndubisi Okeke, Reset Program Manager. "Our Retail Incubator gets them ready for holiday sales and sustainable operations well beyond this season, building businesses with impact." Comprehensive Support for Connecticut Entrepreneurs The Retail Incubator reflects Reset's commitment to supporting entrepreneurs who are building businesses that create positive community impact. During the 12-week program, participants access experienced mentors, legal and financial support, peer networks, and real-world opportunities to test and refine their business models. The $700 small business grant at the conclusion of the incubator provides additional support to grow their businesses. The Ten Businesses in This Year's Floor–Plan Retail Incubator: Assiah Tea & Wellness , founded by Margo Jones, offers premium loose-leaf teas, handcrafted herbal blends, and curated tea services, combining hospitality, education, and wellness to encourage connection and intentional self-care. Asabodi, created by Melissa Carrasco, is a growing small business offering vegan and plant based skincare products like turmeric sugar scrub, body butters, lotions, African black liquid soap, and scalp stimulator. Dream Fleurs , founded by accessory and web designer Maureen Connelly, is a lifestyle accessory brand inspired by flowers, travel, and historic gardens around the world. Granny's Doggie Treats , is a growing small business created by Claudia Cupe, specializing in quality, homemade dog and cat treats crafted to provide pet parents with wholesome, flavorful options while promoting responsible pet care and supporting the special bond between pets and their families. L&M Desserts , led by owner and head baker Anaïs Esther Nuñez, is a family-operated business bringing authentic Puerto Rican desserts to families, events, and catering clients across Connecticut. 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Wábi Arts , founded by photographer and arts advocate Kim Weston, is a developing gallery and teaching space in downtown New Haven featuring Connecticut-based and emerging artists and home to the FOCUS Fellowship, a teen photography mentorship program. About the Floor–Plan Retail Incubator Now in its sixth year, it is part of a suite of retail opportunities from Reset and Hartford-based Breakfast Lunch & Dinner, a community activation studio. Reset’s three-month incubator provides entrepreneurial technical support to early-stage retail businesses, helping participants understand customer needs, define pricing strategies, address key legal and financial topics, and prepare for new market opportunities. Entrepreneurs gain insights from industry experts, access a supportive community, and receive practical tools to enhance their business acumen. Through the Floor–Plan partnership, entrepreneurs can access additional market outlets and retail opportunities through Breakfast, Lunch & Dinner. About Reset Founded in 2007, Reset is a nonprofit organization headquartered in Hartford, CT, whose mission is advancing the social enterprise sector and providing inclusive entrepreneurial support across Connecticut. In February 2025, Reset acquired New Haven-based Collab, combining complementary strengths to create a more robust ecosystem for impact-driven entrepreneurs throughout the region. Reset specializes in social enterprise, meaning impact-driven businesses with double or triple bottom lines, and provides coworking space, accelerator programs, and mentoring services that inspire innovation and community collaboration. To date, Reset and Collab have assisted over 700 small businesses to start and grow with impact, and reached thousands more through low-touch supports. Visit resetco.org to learn more. # # #
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