By: reSET Founder and CEO, Kate Emery

Connecticut has been searching for an identity that will help us emerge from the shadow of New York and Boston to become a magnet for business and job growth; Social Enterprise could be our secret sauce.

Social enterprise is a huge and growing movement globally, an idea whose time has come. While many states are working to develop social enterprise ecosystems of their own, no other state has yet to lay claim to this identity, so let’s grab it quickly!

There are a number of reasons it makes sense for Connecticut:

• We have a rich history of social innovation. We are the home of the first written constitution, and the home of Harriet Beecher Stowe, who is credited for singlehandedly raising the conscious of a nation to recognize the immorality of slavery.
• Connecticut can boast the country’s oldest continuously published newspaper, its first public art museum (The Wadsworth Atheneum), and its first public park (Bushnell Park).
• We have an impressive number of highly respected, socially progressive colleges and universities, many of whom are now offering programs in social enterprise and are increasingly graduating students who are not just interested in but insistent on meaningful work.
• We have a tremendous amount of wealth in our state, held by corporations, foundations, and individuals who are interested in going beyond socially responsible investing to making “impact investments,” and measuring the return on their investments on multiple bottom lines.
• And most recently, on October, 1st 2014, we passed the most comprehensive social enterprise legislation in the United States. It not only recognizes Benefit Corporations, but enables shareholders to voluntarily elect a preservation clause to protect a company’s status as a social enterprise in perpetuity.

On the first day it was possible to do so, more than twenty companies, including The Walker Group, registered to become the state’s first social enterprises. Even before the legislation passed, Connecticut was home to some of the best known social enterprises in the United States: Newman’s Own, one of the oldest and most recognizable social enterprise brands, and Jackson Labs, a nonprofit which generates a significant percentage of its operating revenues from the sale of lab mice.

Social Enterprise is complementary to our public policies and to the sectors we are working to develop, such as bio-sciences and green technologies, and social entrepreneurs are starting the kinds of companies that people are proud to work for, proud to patronize as customers, and proud to invest in.

Let’s capitalize on the strengths! In doing so, we can hold onto our young graduates, who may stay in Connecticut to start their career or to set up their own social enterprise. We can attract social entrepreneurs from other states who want to come here for training, resources, and to join a community that understands and supports the idea of building businesses focused on making a better world for us all. By developing our social enterprise ecosystem, we will begin to attract impact investment dollars to further benefit the state.

reSET, The Social Enterprise Trust, has worked to build an engine here in Connecticut that can spearhead this effort. With programming aimed to help launch new social enterprise, coworking, space, mentors, funding, and the Social Enterprise Challenge, which gave out $50K in cash and prizes this year there’s a lot of support to help make it happen. With this progress we have seen increasing support from the municipal and state governments as well as business and the nonprofit community. It could happen!

It’s revolutionary, its evolutionary, and it is sexier than being known as the “Nutmeg State,” or the “Land of Steady Habits.”

Let’s be the state that encourages businesses which create jobs to solve community problems.

Let’s make Connecticut the social enterprise state.