PRESS RELEASE: 2 Winners Will Take Home Crowdsourced Cash Award at Community Pitch Challenge

Sami Jensen • February 18, 2020

FOR IMMEDIATE RELEASE
Contact: Emily Reisner (ereisner@resetco.org)

2 Winners Will Take Home Crowdsourced Cash Award at Community Pitch Challenge Hosted by reSET in Partnership with Murtha Cullina LLP

HARTFORD, CT, FEBRUARY 14, 2020 – On April 2 at 5:30 – 8 pm reSET presents our quarterly Community Pitch Challenge (formerly called Flight Night) in partnership with Murtha Cullina LLP. The event provides an opportunity for community members to pitch their business ideas and receive feedback from expert judges and the audience. Two cash awards are crowd-sourced from ticket donations, giving the community a chance to invest in the top local business!

All types of businesses and start-ups are welcome! This is an open forum for budding entrepreneurs to share their business with investors, business experts, mentors, and friends. reSET specializes in mission-driven businesses, so if the business is addressing a social or environmental need, even better!

How does it work? Businesses will have just 5 minutes to prove their concept is ready for an investment. Both the panel of expert judges and the audience will offer valuable feedback at the end of each pitch. The Audience and the judges each choose a business that demonstrates unique value, marketability, and scaling opportunity. The two winners will take home a cash award raised by ticket sales. Tickets are $10 suggested donation and all proceeds go towards the cash award.

At the last Community Pitch Challenge in November 2019, the Audience Choice Award went to Andrew Slaiby, founder of Tip$. Tip$ mission is to increase generosity by providing a digital tipping platform that allows a hotel guest to tip their room attendant virtually, since many hotel guests no longer carry cash. When asked what he would do with initial startup investment, Andrew responded “In order to improve operational efficiency and scale, we need to develop our platform. The first use of funds would be to replace our hotel guest payment screen: Today we are utilizing a 3rd party to provide [an interface] that sits on top of the STRIPE payment processor. If we develop our own interface, we will avoid the 3rd party transaction fees and have a better user experience.” 

“The idea is to give people a pre-pitch opportunity,” said David Menard, reSET Board Member and partner at Murtha Cullina, one of the event’s sponsors. “For some people it’s their first time speaking in public and their voices shake. We consider that a success — we are building up the ecosystem and providing community and support.” (9/20/19 CT News Junkie)

Many of the presenting entrepreneurs continue to receive support from reSET after the pitch event to continue building their confidence as business leaders including participation in the Impact Accelerator program, a four month mentorship and technical support program aimed at scaling local business. All reSET programs are free to the community and funded through generous partnership from foundation and corporate partnerships.

More details regarding the Community Pitch Challenge, including how to register to pitch and attend can be found here: https://www.eventbrite.com/e/community-pitch-challenge-tickets-94185175395

About reSET

reSET’s mission is to advance the social enterprise sector in CT through programming, access to capital, and advocacy. reSET aims to inspire innovation and community collaboration, and to support entrepreneurs in creating market-based solutions to community challenges.

By designing business to focus on both purpose and profit, innovation is unleashed and profit is a means to solving problems. reSET offers an intensive, four-month Impact Accelerator that has won an SBA award, and a structured summer internship program for undergraduates, and recently launched a Food Incubator for early stage ventures. We offer co-working space, workshops and networking events. Our mentor network and SBDC advisor provide affordable access to a wide range of expertise for startups.

About Murtha Cullina LLP

With more than 100 attorneys in six offices throughout Connecticut, Massachusetts and New York, Murtha Cullina LLP offers a full range of legal services to meet the local, regional and national needs of our clients. Our practice encompasses litigation, regulatory and transactional representation of businesses, governmental units, non-profit organizations and individuals. Core practice areas include litigation, insurance recovery, labor and employment, bankruptcy and creditors’ rights, construction, energy, health care, trusts and estates, intellectual property, real estate, land use and retail and hospitality. 

Murtha Cullina is the exclusive member firm in Connecticut for Lex Mundi – the world’s leading network of independent law firms with in-depth experience in 100+ countries worldwide; and the exclusive Connecticut member firm of State Law Resources, an international network of independent law firms. For more information, visit www.murthalaw.com.


By awalsh • September 29, 2026
Program Supports Early-Stage Retail Businesses with $7,000 in Grants Hartford, CT – Tuesday, September 29, 2026 – Reset, the Connecticut-based entrepreneurial support organization committed to advancing impact-driven businesses, is proud to introduce the ten businesses participating in the sixth cohort of the Floor–Plan Retail Incubator this fall. The program equips local founders with the tools to launch, grow, and thrive in today's retail landscape. Thanks to support from the Connecticut Department of Economic and Community Development, each business completing the program will receive a $700 grant to support their business. Save the date: Focus @ Reset: Retail in Real Time The Incubator will culminate in the Focus @ Reset: Retail in Real Time graduation and pop-up market event on Wednesday, November 18 from 5:30-8:00pm at Southern Connecticut State University in New Haven, where the community can meet these entrepreneurs and experience their products firsthand. Get tickets at https://bit.ly/retail26 with the early bird discount of $5 off tickets purchased before November 1. "This cohort is building businesses that infuse care, heritage, and artistry into every product they make, and we’re excited to develop strong local businesses that invest right back into our communities," said Sarah Blecher, Executive Director of Reset. "This group brings the total number of retail businesses supported through the Retail Incubator to 73 since its launch in 2021." "From Puerto Rican pastries to block prints about collective liberation, this cohort shows how many different paths lead to a meaningful retail business," said Ndubisi Okeke, Reset Program Manager. "Our Retail Incubator gets them ready for holiday sales and sustainable operations well beyond this season, building businesses with impact." Comprehensive Support for Connecticut Entrepreneurs The Retail Incubator reflects Reset's commitment to supporting entrepreneurs who are building businesses that create positive community impact. During the 12-week program, participants access experienced mentors, legal and financial support, peer networks, and real-world opportunities to test and refine their business models. The $700 small business grant at the conclusion of the incubator provides additional support to grow their businesses. The Ten Businesses in This Year's Floor–Plan Retail Incubator: Assiah Tea & Wellness , founded by Margo Jones, offers premium loose-leaf teas, handcrafted herbal blends, and curated tea services, combining hospitality, education, and wellness to encourage connection and intentional self-care. Asabodi, created by Melissa Carrasco, is a growing small business offering vegan and plant based skincare products like turmeric sugar scrub, body butters, lotions, African black liquid soap, and scalp stimulator. Dream Fleurs , founded by accessory and web designer Maureen Connelly, is a lifestyle accessory brand inspired by flowers, travel, and historic gardens around the world. Granny's Doggie Treats , is a growing small business created by Claudia Cupe, specializing in quality, homemade dog and cat treats crafted to provide pet parents with wholesome, flavorful options while promoting responsible pet care and supporting the special bond between pets and their families. L&M Desserts , led by owner and head baker Anaïs Esther Nuñez, is a family-operated business bringing authentic Puerto Rican desserts to families, events, and catering clients across Connecticut. NUR the Label , founded by Yasmin Laila, is a contemporary fashion brand reimagining the kaftan through a modern lens, honoring African and Middle Eastern dress traditions with pieces designed for celebrations and everyday expression. Pajareando Press , created by artist, educator, and community organizer Elida Paiz Pineda, creates one-of-a-kind block prints, illustrations, and craft works exploring social justice, collective liberation, and radical joy. Ruby Sampson , founded by Ashley Powdar in 2016 in honor of her grandmother, is an artisan-powered brand based in the U.S. and Guyana that creates silk-lined hair accessories, head wraps, and apparel on a mission to close the grooming gap for natural hair textures. Trinkky Trinkks , founded by performer and choreographer Cristal Coleman, is a specialty gift boutique offering handcrafted jewelry alongside curated handbags, accessories, and unexpected finds, built as a pathway toward generational wealth. Wábi Arts , founded by photographer and arts advocate Kim Weston, is a developing gallery and teaching space in downtown New Haven featuring Connecticut-based and emerging artists and home to the FOCUS Fellowship, a teen photography mentorship program. About the Floor–Plan Retail Incubator Now in its sixth year, it is part of a suite of retail opportunities from Reset and Hartford-based Breakfast Lunch & Dinner, a community activation studio. Reset’s three-month incubator provides entrepreneurial technical support to early-stage retail businesses, helping participants understand customer needs, define pricing strategies, address key legal and financial topics, and prepare for new market opportunities. Entrepreneurs gain insights from industry experts, access a supportive community, and receive practical tools to enhance their business acumen. Through the Floor–Plan partnership, entrepreneurs can access additional market outlets and retail opportunities through Breakfast, Lunch & Dinner. About Reset Founded in 2007, Reset is a nonprofit organization headquartered in Hartford, CT, whose mission is advancing the social enterprise sector and providing inclusive entrepreneurial support across Connecticut. In February 2025, Reset acquired New Haven-based Collab, combining complementary strengths to create a more robust ecosystem for impact-driven entrepreneurs throughout the region. Reset specializes in social enterprise, meaning impact-driven businesses with double or triple bottom lines, and provides coworking space, accelerator programs, and mentoring services that inspire innovation and community collaboration. To date, Reset and Collab have assisted over 700 small businesses to start and grow with impact, and reached thousands more through low-touch supports. Visit resetco.org to learn more. # # #
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