reSET Honors Capitalism That Does Good

ewalsh • September 22, 2015

reSET Honors Capitalism That Does Good

For full Hartford Courant article details and related content, please click here. 

HARTFORD — A contest for small businesses that are organized to make the world a better place will announce 12 New England companies as finalists this week.

The awards are given by Hartford-based reSET, the Social Enterprise Trust. The finalists were chosen from 121 entrants — up from 73 last year, when there were 10 finalists.

The first-place winner, who will be announced by reSET at a ceremony Oct. 29, will receive at least $15,000 in no-strings-attached funding. Five other winners will also receive at least $1,000.

This year marks the first time companies headquartered outside Connecticut were allowed to compete, and three of the 12 were from other states. There were entries from Maine, Massachusetts, New Hampshire and Rhode Island, and a finalist from Massachusetts. New Hampshire and Rhode Island, reSET said.

Companies that are still only an idea, with no sales, are eligible, as are companies with hundreds of thousands of dollars in annual sales. Nonprofits that have enough sales so that the revenue is more than the donations that support the mission also can enter.

Of 44 companies that have made the organization’s honoree list from 2011 to 2014, 36 still are in operation, reSET said.

The contest is capped at $1 million in revenue. Rosie Gallant, program manager at reSET, said companies larger than that “are probably more viable businesses,” and therefore don’t need seed capital or advice that comes with the honor.

Several of this year’s finalists have won money in other contests, including Bridgeport’s Dream See Do, which won $5,000 in a New York City data competition, and Glastonbury’s Fresh Farm Aquaponics, which received $10,000 from Connecticut Innovations.

ReSET, which operates an incubator for social enterprise startup businesses, moved earlier this year from Pratt Street in downtown Hartford to two floors of light-filled, open-floor-plan space on Park and Bartholomew streets in a former industrial building that also houses interior design firms. The location includes co-working space and a “Business Factory.”

Anyone can vote for their favorite at this link: http://www.theimpactchallenge.org/peopleschoice

This year’s finalists include:

Movia Robotics, a Hartford company that makes software and a robot that helps autistic kids learn social skills.

Asarasi, a Ridgefield company that makes sparkling water from the water left over after making maple syrup.

Dream See Do, which wrote an app that helps teens explore career paths and build skills.

Daily General Counsel, a Brookline, Mass., company that offers one-day legal services to Massachusetts small companies.

Bookbugs, an online children’s bookseller in West Lebanon, N.H., that donates a book for every three sold.

The Providence Granola Project, a granola manufacturer that hires refugees who have not worked in the U.S.; the organization is owned by a nonprofit that underwrites the 40 percent operating loss

Lotus Nomads of Cheshire, an online directory of hotels and restaurants that it deems socially responsible.

Freshfarm Aquaponics, which grows food and educates children about sustainable farming.

ParrotMD, a UConn student startup that has developed a prototype speaker to help illiterate patients take medications correctly.

Hartford Prints, a letterpress business on Pratt Street in Hartford that aims to build community spirit in the city.

Planet Fuel, a Fairfield organic juice producer.

Hugo and Hoby, a New Haven startup that intends to start selling sustainably made modern furniture.

By awalsh • September 29, 2026
Program Supports Early-Stage Retail Businesses with $7,000 in Grants Hartford, CT – Tuesday, September 29, 2026 – Reset, the Connecticut-based entrepreneurial support organization committed to advancing impact-driven businesses, is proud to introduce the ten businesses participating in the sixth cohort of the Floor–Plan Retail Incubator this fall. The program equips local founders with the tools to launch, grow, and thrive in today's retail landscape. Thanks to support from the Connecticut Department of Economic and Community Development, each business completing the program will receive a $700 grant to support their business. Save the date: Focus @ Reset: Retail in Real Time The Incubator will culminate in the Focus @ Reset: Retail in Real Time graduation and pop-up market event on Wednesday, November 18 from 5:30-8:00pm at Southern Connecticut State University in New Haven, where the community can meet these entrepreneurs and experience their products firsthand. Get tickets at https://bit.ly/retail26 with the early bird discount of $5 off tickets purchased before November 1. "This cohort is building businesses that infuse care, heritage, and artistry into every product they make, and we’re excited to develop strong local businesses that invest right back into our communities," said Sarah Blecher, Executive Director of Reset. "This group brings the total number of retail businesses supported through the Retail Incubator to 73 since its launch in 2021." "From Puerto Rican pastries to block prints about collective liberation, this cohort shows how many different paths lead to a meaningful retail business," said Ndubisi Okeke, Reset Program Manager. "Our Retail Incubator gets them ready for holiday sales and sustainable operations well beyond this season, building businesses with impact." Comprehensive Support for Connecticut Entrepreneurs The Retail Incubator reflects Reset's commitment to supporting entrepreneurs who are building businesses that create positive community impact. During the 12-week program, participants access experienced mentors, legal and financial support, peer networks, and real-world opportunities to test and refine their business models. The $700 small business grant at the conclusion of the incubator provides additional support to grow their businesses. The Ten Businesses in This Year's Floor–Plan Retail Incubator: Assiah Tea & Wellness , founded by Margo Jones, offers premium loose-leaf teas, handcrafted herbal blends, and curated tea services, combining hospitality, education, and wellness to encourage connection and intentional self-care. Asabodi, created by Melissa Carrasco, is a growing small business offering vegan and plant based skincare products like turmeric sugar scrub, body butters, lotions, African black liquid soap, and scalp stimulator. Dream Fleurs , founded by accessory and web designer Maureen Connelly, is a lifestyle accessory brand inspired by flowers, travel, and historic gardens around the world. Granny's Doggie Treats , is a growing small business created by Claudia Cupe, specializing in quality, homemade dog and cat treats crafted to provide pet parents with wholesome, flavorful options while promoting responsible pet care and supporting the special bond between pets and their families. L&M Desserts , led by owner and head baker Anaïs Esther Nuñez, is a family-operated business bringing authentic Puerto Rican desserts to families, events, and catering clients across Connecticut. NUR the Label , founded by Yasmin Laila, is a contemporary fashion brand reimagining the kaftan through a modern lens, honoring African and Middle Eastern dress traditions with pieces designed for celebrations and everyday expression. Pajareando Press , created by artist, educator, and community organizer Elida Paiz Pineda, creates one-of-a-kind block prints, illustrations, and craft works exploring social justice, collective liberation, and radical joy. Ruby Sampson , founded by Ashley Powdar in 2016 in honor of her grandmother, is an artisan-powered brand based in the U.S. and Guyana that creates silk-lined hair accessories, head wraps, and apparel on a mission to close the grooming gap for natural hair textures. Trinkky Trinkks , founded by performer and choreographer Cristal Coleman, is a specialty gift boutique offering handcrafted jewelry alongside curated handbags, accessories, and unexpected finds, built as a pathway toward generational wealth. Wábi Arts , founded by photographer and arts advocate Kim Weston, is a developing gallery and teaching space in downtown New Haven featuring Connecticut-based and emerging artists and home to the FOCUS Fellowship, a teen photography mentorship program. About the Floor–Plan Retail Incubator Now in its sixth year, it is part of a suite of retail opportunities from Reset and Hartford-based Breakfast Lunch & Dinner, a community activation studio. Reset’s three-month incubator provides entrepreneurial technical support to early-stage retail businesses, helping participants understand customer needs, define pricing strategies, address key legal and financial topics, and prepare for new market opportunities. Entrepreneurs gain insights from industry experts, access a supportive community, and receive practical tools to enhance their business acumen. Through the Floor–Plan partnership, entrepreneurs can access additional market outlets and retail opportunities through Breakfast, Lunch & Dinner. About Reset Founded in 2007, Reset is a nonprofit organization headquartered in Hartford, CT, whose mission is advancing the social enterprise sector and providing inclusive entrepreneurial support across Connecticut. In February 2025, Reset acquired New Haven-based Collab, combining complementary strengths to create a more robust ecosystem for impact-driven entrepreneurs throughout the region. Reset specializes in social enterprise, meaning impact-driven businesses with double or triple bottom lines, and provides coworking space, accelerator programs, and mentoring services that inspire innovation and community collaboration. To date, Reset and Collab have assisted over 700 small businesses to start and grow with impact, and reached thousands more through low-touch supports. Visit resetco.org to learn more. # # #
By awalsh • July 9, 2026
Showcase Awards Over $18,000 in Grants and Prizes
By awalsh • June 26, 2026
Nine Entrepreneurs Celebrate Graduation from Spring Cohort and Share Over $15,000 in Prizes and Grant Support
June 25, 2026
Launching a New Statewide Partnership to Connect Aspiring and Growing Food Businesses with Structured Programming, Education & Resources
Sarahblecher
June 23, 2026
Marketing Strategist and Connecticut Small Business Mentor Succeeds Sarah Bodley
By awalsh • June 4, 2026
Eight Businesses Will Compete for Over $15,000 in Prizes and Grant Support at CT State Community College–Gateway
May 14, 2026
Reset announces its new logo
May 14, 2026
A Day Full of Honest Connection for Entrepreneurs
By SBodley • May 7, 2026
This Spring we asked our community to weigh in on their biggest challenges, interests, and opportunities related to impact-driven and sustainable business. We were proud to partner with CT Sustainable Business Council on this effort. Select findings were shared at Beyond Business As Usual 2026: Scaling Resilient Entrepreneurship, and we aim to continue taking action on the things that rose to the top. Click through the arrows to see the key findings.
By awalsh • April 23, 2026
 Summit Brings Together State Leaders, Policymakers, and Entrepreneurs During National Small Business Week