Millennials In Hartford: What They Like, And What They Say The City Needs

ewalsh • October 1, 2017

ull Hartford Courant coverage and related content, please click here.


Tim Courtney, 35, is among Hartford’s ranks of bicycle travelers. The LEGO employee advocates for “complete street” renovations and other multimodal transit improvements. (Dan Haar | Hartford Magazine)

BY DAN HAAR

 

Tim Courtney, a Hartford resident in the historic Colt complex, enjoys a lifestyle perk that’s rare anyplace, especially in cities.

Courtney can walk from his apartment to Brainard Airport, where he rents a plane as a recreational pilot — all within an easy shot of downtown.

“That feels awesome,” said Courtney, 35, who works on the digital side of things at LEGO in Enfield. “That’s one of the reasons I chose to live where I live.”

Courtney moved to Connecticut from Chicago for the LEGO job in 2013. Flying machines aside, his transportation passion these days is bicycles — not just for exercise and recreation, but as a primary way to get around. He’d like to see redesigned roads with all types of users in mind.

On that score, central Connecticut earns decidedly lower marks even as other American cities move faster toward the European ideal.

In Europe, Courtney said, “People feel safe riding a bike down the street… You don’t have to worry about being hit by a car. They actually have whole lanes for bikes.”

And on the subject of transit, he added, “I really wish that I could take a train to my office… If I didn’t have to drive to work, I could get by without a car.”

As central Connecticut works toward a crucial goal of attracting and keeping many more young, urban, professional, creative millennials, Courtney’s mixed view seems typical. People see needs that align with their interests, whether the lens is arts and entertainment, technology innovation, neighborhood development, fun events, employment or, as Courtney sees it, transit.



Mike Morin of Cambridge, Mass., originally from South Windsor, enjoys a brew at Hog River Brewing Co. on Bartholomew Avenue in Hartford on a Saturday afternoon and plays What Do You Meme? with friends, including Emile Dube of Winsted. (Jon Olson | Special to Hartford Magazine)

Metro Hartford — from downtown to the city neighborhoods to the surrounding towns — has made strides in all of those areas. The region boasts some built-in advantages over other midsize cities, many young people and established leaders say. One of those advantages, ironically, is an easier lifestyle than larger cities demand.

But central Connecticut has a long way to go before it’s a millennial magnet.

Arien Wilkerson, a 25-year-old dancer-choreographer from the North End of Hartford, who took his dance company to Philadelphia for a series of shows in June, says central Connecticut needs to support young, local artists much more than it does.

Ojala Naeem, who runs the reSET start-up incubator in Hartford’s Parkville neighborhood that’s dedicated to nurturing social enterprise, says Connecticut must do much more for innovative entrepreneurs. And she said the region should build from the bottom up, rather than the top-down method of waiting for giant employers and powerful executives to act.

“We don’t have to be the transient city that we often are for companies and young professionals,” Naeem said in an email. “We just need to adequately recognize worthy enterprises and support them with favorable legislation. The more we do this now, the more likely they’ll be to stay when they scale.”

Matt Dodge, a 2016 UConn graduate working at a Big-4 accounting firm in downtown Hartford, just signed a 12-month lease in West Hartford. But he can’t say whether he’ll stay in the area after that or move to New York, where both of his brothers live. The job is great and many of his friends are nearby, but he said, “The whole culture of the downtown area I feel like it doesn’t have a draw for me.”

There is no single, pressing need. Some people, like Courtney, Naeem and Wilkerson look for more support in the realms they care most about, whether it’s traffic enforcement by the police or more incentives for private investment or a broader dedication to local arts.

Others, like Dodge and a handful of his friends at a sold-out Yard Goats baseball game with on a beautiful August night, say the answer is more of what the region is building — restaurants, night life, riverfront activities, downtown apartments and the general sense of the walkable urban vibrancy that’s so hard to define.


Javier Johnson, 32, an aerothermal engineer at Pratt & Whitney, and Janixia Reyes, 31, university relations consultant at Travelers, both of East Hartford, dance at Connecticut Swing Dance Society’s weekly Hartford Underground event at the Polish National Home. Johnson is president of the society. (Brad Horrigan | Hartford Magazine)

To Suzanne Hopgood, chairwoman of the Capital Region Development Authority and longtime downtown dweller, the unifying need is a critical mass of energy.

“People want to be where there’s activity, and I don’t care who you are,” Hopgood said. “When you have to wait in line to get into a restaurant, you want to go back.”

Hopgood is the biggest champion of a rebuilt XL Center, a $250 million project that has yet to be approved. The ancient arena attracts 600,000 people a year to downtown events. “In my opinion that’s irreplaceable,” Hopgood said.

Courtney, acknowledging he’s only been in town for four years, sees that a sustained belief in Hartford requires a lot of “staying power.”

“The fabric that holds it all together has a lot of frayed edges to it,” he said. “I see the seeds being planted. I think in five years it’s going to be fantastic.”

That sprouting had better happen fast, as the economic crisis of constant fiscal shortfalls and slow job growth remains today’s reality. Metro Hartford is one of the few regions that have lost population over the past few years. A big part of that, according to U.S. Census data, is the exodus of young adults.


Sumanth Pottim, who lives and works in downtown Hartford and works at Aetna, sips coffee at Blue State Coffee on Main Street on a Saturday morning and catches up on some work on his laptop. He says he enjoys the growing number of coffee shops in town. (Jon Olson | Special to Hartford Magazine)

Employers, of course, pay close attention to that demographic — especially the fast-moving, growing companies that feed on youthful, creative energy, along with large corporations. Aetna’s decision to move its headquarters and open a digital development operation in Manhattan’s Chelsea neighborhood was a blow. United Technologies’ expansion of Pratt & Whitney engineering and of corporate research in East Hartford was a victory.

The quest for millennial energy explains why a broke state just spent $140 million building the downtown Hartford UConn campus, which, with no dedicated housing and most of the students not living downtown, is a small if important piece of the puzzle.

One of the region’s great advantages is its ease of living. Metro Hartford offers uncrowded cultural events and lacks traffic congestion (don’t even start if you think we have bad traffic). It has plenty of open space and people who live here can head for the bucolic hills and sunny shorelines with little hassle. Housing and entertainment also cost way less here than in bigger cities on the coasts.

That’s the powerful irony of central Connecticut: In order to grow into a larger, vibrant urban area with more young professionals and the companies that want them, metro Hartford must use its appeal as a place that is not what it’s trying to become.

Nick Shamp and Will Rosedale illustrate that irony perfectly. Shamp, 24, and Rosedale, 25, spoke with me during a brief downpour at a Caribbean festival on the Connecticut River in downtown recently. With two leashed dogs in tow, they were scouting the capital city for an apartment.

“From what we’ve been hearing it’s a very young crowd here,” said Shamp, a physics teacher at North Branford High School, where he graduated not many years ago. “Wandering around, walking around, I like the feel.”

For Shamp and Rosedale, who works in human resources at Amazon in Windsor, the move from their respective parents’ houses was not just about a big-city lifestyle. They could have easily moved to Brooklyn or Boston.

“It’s like a small town with tall buildings,” Shamp said, quoting a friend’s portrayal of Hartford. “I like the fact that the place dies at night.”

Whoa! Dead at night? That’s not a point Hartford wants to sell. And it’s less and less true as the downtown population inches toward a critical mass of 5,000 apartment-dwelling downtown residents, enough to support services such as a large supermarket, which so many people covet. The city is more than halfway to that number.

It’s a matter of balance. “We looked in Rocky Hill. We also looked in Middletown,” Rosedale said. “I want to live in an apartment building, not an apartment complex.”

What would he like to see? “More restaurants and a little bit more nightlife type of stuff, but not so much that it’s overwhelming.”

The region also needs to overcome and reverse a negative view in the national media. The capital city’s streets will never come alive as they do in Brooklyn, Boston, D.C. or Chicago, but that’s a bit of an unfair comparison.

WNPR radio host and Courant columnist Colin McEnroe suggests that everyone do something, or build something, or start something, toward what they want to see. It’s building from the bottom up, as Naeem at reSET said.

For Courtney, that means joining the small but active “complete streets” movement, a community pushing for transit and road changes. He sees it as part of a whole.

“I’ve very quickly been able to meet people across the spectrum who are civic-minded,” he said. “I think innovation culture is coming along.”

By awalsh • September 29, 2026
Program Supports Early-Stage Retail Businesses with $7,000 in Grants Hartford, CT – Tuesday, September 29, 2026 – Reset, the Connecticut-based entrepreneurial support organization committed to advancing impact-driven businesses, is proud to introduce the ten businesses participating in the sixth cohort of the Floor–Plan Retail Incubator this fall. The program equips local founders with the tools to launch, grow, and thrive in today's retail landscape. Thanks to support from the Connecticut Department of Economic and Community Development, each business completing the program will receive a $700 grant to support their business. Save the date: Focus @ Reset: Retail in Real Time The Incubator will culminate in the Focus @ Reset: Retail in Real Time graduation and pop-up market event on Wednesday, November 18 from 5:30-8:00pm at Southern Connecticut State University in New Haven, where the community can meet these entrepreneurs and experience their products firsthand. Get tickets at https://bit.ly/retail26 with the early bird discount of $5 off tickets purchased before November 1. "This cohort is building businesses that infuse care, heritage, and artistry into every product they make, and we’re excited to develop strong local businesses that invest right back into our communities," said Sarah Blecher, Executive Director of Reset. "This group brings the total number of retail businesses supported through the Retail Incubator to 73 since its launch in 2021." "From Puerto Rican pastries to block prints about collective liberation, this cohort shows how many different paths lead to a meaningful retail business," said Ndubisi Okeke, Reset Program Manager. "Our Retail Incubator gets them ready for holiday sales and sustainable operations well beyond this season, building businesses with impact." Comprehensive Support for Connecticut Entrepreneurs The Retail Incubator reflects Reset's commitment to supporting entrepreneurs who are building businesses that create positive community impact. During the 12-week program, participants access experienced mentors, legal and financial support, peer networks, and real-world opportunities to test and refine their business models. The $700 small business grant at the conclusion of the incubator provides additional support to grow their businesses. The Ten Businesses in This Year's Floor–Plan Retail Incubator: Assiah Tea & Wellness , founded by Margo Jones, offers premium loose-leaf teas, handcrafted herbal blends, and curated tea services, combining hospitality, education, and wellness to encourage connection and intentional self-care. Asabodi, created by Melissa Carrasco, is a growing small business offering vegan and plant based skincare products like turmeric sugar scrub, body butters, lotions, African black liquid soap, and scalp stimulator. Dream Fleurs , founded by accessory and web designer Maureen Connelly, is a lifestyle accessory brand inspired by flowers, travel, and historic gardens around the world. Granny's Doggie Treats , is a growing small business created by Claudia Cupe, specializing in quality, homemade dog and cat treats crafted to provide pet parents with wholesome, flavorful options while promoting responsible pet care and supporting the special bond between pets and their families. L&M Desserts , led by owner and head baker Anaïs Esther Nuñez, is a family-operated business bringing authentic Puerto Rican desserts to families, events, and catering clients across Connecticut. NUR the Label , founded by Yasmin Laila, is a contemporary fashion brand reimagining the kaftan through a modern lens, honoring African and Middle Eastern dress traditions with pieces designed for celebrations and everyday expression. Pajareando Press , created by artist, educator, and community organizer Elida Paiz Pineda, creates one-of-a-kind block prints, illustrations, and craft works exploring social justice, collective liberation, and radical joy. Ruby Sampson , founded by Ashley Powdar in 2016 in honor of her grandmother, is an artisan-powered brand based in the U.S. and Guyana that creates silk-lined hair accessories, head wraps, and apparel on a mission to close the grooming gap for natural hair textures. Trinkky Trinkks , founded by performer and choreographer Cristal Coleman, is a specialty gift boutique offering handcrafted jewelry alongside curated handbags, accessories, and unexpected finds, built as a pathway toward generational wealth. Wábi Arts , founded by photographer and arts advocate Kim Weston, is a developing gallery and teaching space in downtown New Haven featuring Connecticut-based and emerging artists and home to the FOCUS Fellowship, a teen photography mentorship program. About the Floor–Plan Retail Incubator Now in its sixth year, it is part of a suite of retail opportunities from Reset and Hartford-based Breakfast Lunch & Dinner, a community activation studio. Reset’s three-month incubator provides entrepreneurial technical support to early-stage retail businesses, helping participants understand customer needs, define pricing strategies, address key legal and financial topics, and prepare for new market opportunities. Entrepreneurs gain insights from industry experts, access a supportive community, and receive practical tools to enhance their business acumen. Through the Floor–Plan partnership, entrepreneurs can access additional market outlets and retail opportunities through Breakfast, Lunch & Dinner. About Reset Founded in 2007, Reset is a nonprofit organization headquartered in Hartford, CT, whose mission is advancing the social enterprise sector and providing inclusive entrepreneurial support across Connecticut. In February 2025, Reset acquired New Haven-based Collab, combining complementary strengths to create a more robust ecosystem for impact-driven entrepreneurs throughout the region. Reset specializes in social enterprise, meaning impact-driven businesses with double or triple bottom lines, and provides coworking space, accelerator programs, and mentoring services that inspire innovation and community collaboration. To date, Reset and Collab have assisted over 700 small businesses to start and grow with impact, and reached thousands more through low-touch supports. Visit resetco.org to learn more. # # #
By awalsh • July 9, 2026
Showcase Awards Over $18,000 in Grants and Prizes
By awalsh • June 26, 2026
Nine Entrepreneurs Celebrate Graduation from Spring Cohort and Share Over $15,000 in Prizes and Grant Support
June 25, 2026
Launching a New Statewide Partnership to Connect Aspiring and Growing Food Businesses with Structured Programming, Education & Resources
Sarahblecher
June 23, 2026
Marketing Strategist and Connecticut Small Business Mentor Succeeds Sarah Bodley
By awalsh • June 4, 2026
Eight Businesses Will Compete for Over $15,000 in Prizes and Grant Support at CT State Community College–Gateway
May 14, 2026
Reset announces its new logo
May 14, 2026
A Day Full of Honest Connection for Entrepreneurs
By SBodley • May 7, 2026
This Spring we asked our community to weigh in on their biggest challenges, interests, and opportunities related to impact-driven and sustainable business. We were proud to partner with CT Sustainable Business Council on this effort. Select findings were shared at Beyond Business As Usual 2026: Scaling Resilient Entrepreneurship, and we aim to continue taking action on the things that rose to the top. Click through the arrows to see the key findings.
By awalsh • April 23, 2026
 Summit Brings Together State Leaders, Policymakers, and Entrepreneurs During National Small Business Week