In honor of Women’s History Month, we’re proud to shine a spotlight on the female entrepreneurs who have come through (or are currently participating in) reSET’s Impact Accelerator program. Reem Alattas founded Rumble Helmet as a response to the increase of cycling as a method of transportation and the high number of motor vehicle and bicycle road accidents.

Meet Reem Alattas of Rumble Helmet

Reem Alattas is an inventor dedicated to harnessing technology to serve humanity. She is the creator of Rumble Helmet, a smart bicycle helmet with integrated light system and Rumble Lights, retrofit product that can be attached to an existing bicycle or scooter helmet to improve the visibility and safety of the cyclists. Reem is also a NASA datanaut, and was the first female Technical Account Manager at Microsoft Saudi Arabia. She received her Ph.D. in computer science and engineering from the University of Bridgeport in 2018 and is a finalist for the Connecticut Technology Council’s 15th annual Women of Innovation Awards.

reSET: What is Rumble Helmet?
Reem: Rumble Helmet manufactures and sells high-tech bicycle helmets combining all cycling safety aspects in a head protection enclosure. With side lights, a headlight, rear lights, and turn signals, Rumble Helmet increases cyclists’ visibility and conveys better communication with other road users to prevent getting into a motor vehicle accident. Rumble Lights is the newest product of Rumble Helmet company. It is a retrofit product that can be attached to any existing bicycle or scooter helmet to improve safety by improving visibility through the use of turn signals and brake lights.


reSET: What are some challenges you’ve faced and overcome as a female business owner?
Reem: Sexism is a huge challenge! Unfortunately, some people can’t grasp that females can start a business and lead the change and innovation in different fields, so they try to turn them down because they simply don’t belong to the mediocre boys club. As female founders, we should never stop and keep trying to fulfill our dreams and always ask for feedback in order to help understand what went wrong so we can overcome it next time.


reSET: How did participating in the reSET Impact Accelerator program help you and your business?Reem: It helped in directing Rumble’s pivot to produce the new product Rumble Lights. It also helped by introducing me to a great group of entrepreneurs who gave me great ideas and advice to move forward. Moreover, I’m starting a new business with a fellow entrepreneur that I met at reSET — details will be revealed very soon.


reSET: Who are some of your female role models?
Reem: My mom and every mother who works hard to support her family and raise her children to be the best they can be. I am also a big fan of Benazir Bhutto the Prime Minister of Pakistan who was the first woman to head a democratic government. Finally, Oprah Winfrey and Ellen DeGeneres who built media empires and challenged gender stereotype.


reSET: What’s one piece of advice you have for fellow female entrepreneurs?
Reem: Believe in yourself. Believe that you can do it. Have a SMART goal list and keep checking to see what is needed to be done in order to achieve your goals. Keep trying and never stop and keep supporting other women because we are stronger together.

reSET COVID-19 Update: reSET is open for Coworking, but our staff is working remotely, accessible via email or phone. All events have been cancelled through April 30. Impact Accelerator, Food Incubator, and Student Incubators have moved to a virtual learning environment. More detailed information on reSET’s COVID-19 policies and resources for small businesses here.